When developing your LinkedIn content creation strategy, remember that it’s not just about the posts. Find the story behind the numbers and share your impressions of what the numbers are saying. While data is scientific, the numbers always tell a story. Give meaning to the metrics when you share recent industry data.LinkedIn audiences resonate with the real life behind the professional, especially when it relates to a life or career lesson. Talk about a life lesson or a hobby and the meaning behind it. Surprise people by occasionally pivoting away from work.If they’ve reached a significant milestone, you can hop on their bandwagon with a brief story about how you’ve worked with them, what you’ve learned, and celebrate their victories. Don’t be shy about celebrating with other colleagues.Consider being vulnerable with your target audience by sharing a professional struggle you’ve had to overcome and what you learned from it. Think of a harsh lesson you had to learn in your career.Or, maybe a relevant article offered surprising insight into a marketing problem. What’s something you read, watched, or listened to recently that reminded you of a current industry conversation? Perhaps you were listening to a podcast episode or watching a movie that excited you about something relevant to your work. ![]() ![]() Here are some storytelling and content creation prompts to get you started: LinkedIn Storytelling and Content Creation IdeasĪ strong brand is a storytelling one: businesses should share their stories about their passion for their customers, their work, and their products or services, and so should industry leaders.īut if you’re not a creative writer, it can be challenging to show your human side on social media.
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